Philip Kotler: Marketing

The US is aware of how you should perhaps market itself, its merchandise, and its solutions. For higher or for worse, for richer or poorer, American advertising and marketing creativity, energy, and prestige have an effect on customers across the arena. Philip Kotler, perfect known for the advertising and marketing theory of the four Ps—product, payment, promotion, and assert—takes us on a guided tour of American advertising and marketing, including its origins and dispositions, its relationship to economics, and its criticisms. His focus on will consist of examples of exemplary advertising and marketing. Kotler is professor of selling at Northwestern College’s Kellogg College of Management, and his textbooks abet as the muse for graduate trade purposes worldwide.

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